Yafie Miftah Imani

Boom Motorist is a key intermediary in the FMCG supply chain, running a B2B marketplace connecting wholesalers, retailers, small marts, and motorists.

• Led Agile product delivery across multiple squads — sprint planning, backlog grooming in JIRA, UAT, and feature prioritization for a high-scale B2B marketplace and ERP platform.
• Authored PRDs, FSDs, workflow diagrams, and API integration specs to align engineering, vendors, and business stakeholders.
• Monitored API integrations and data synchronization between internal systems and third-party platforms, holding 99.9% operational reliability.
• Shipped 5+ transformation projects: Marketplace Platform, CRM System, Omnichannel Experience, Automated Reporting, Real-time Monitoring Dashboard.

A Mitsubishi Corporation (MCLEI) subsidiary building for Indonesia's MSME economy. Owned Pintap Kupon, a marketplace connecting motorists and wholesalers to affordable, nearby transactions.

• Set roadmap, phase objectives, and backlog priority; ran discovery through research, surveys, analytics, and A/B testing.
• Coordinated UAT, defect tracking, and production support across engineering, QA, design, and business teams.
• Led the transformation of Pintap Kupon from one website into three segmented, connected platforms.

Promoted from Product Manager to CTO to accelerate product development for an investment raise, while keeping product ambition aligned with technical and financial sustainability.

• Directed system architecture, infrastructure, and technology governance for a 9-feature community super app.
• Drove middleware, serverless, and asynchronous system adoption to stabilize performance under scale.
• Owned due diligence for the investment process and translated product milestones into stakeholder-ready valuation narratives.

Oorth is a community platform unifying communication, value exchange, and money management for member groups.

• Designed sprints against time, scope, and schedule in partnership with the CTO.
• Formed and prioritized user stories with business and UX teams; ran usability testing to cut requirement churn.
• Maintained partner relationships for product integrations and collaborations.

First leadership role at Skynosoft — handling application development projects end-to-end against agreed deadlines.

• Kept programmer teams effective and efficient against feature requirements.
• Introduced Jira and Bitrix to raise team efficiency and transparency.
• Authored technical documentation for design flow systems and mockups.

Built and shipped ecommerce storefronts end-to-end on Magento and Zend for Indonesian and regional retail brands — the engineering grounding behind his later product decisions.

• Delivered production storefronts: Love Bonito, Alfacart, Shashi Online, Minimal, Amphenol-ICC, Shopdeca.

Front-end delivery on early-career ecommerce and voucher platforms.

• Shipped storefronts including Noomadian and MyVPlus.